E-book
Researching the public opinion environment [electronic resource] : theories and methods / Sherry Devereaux Ferguson.
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.
Record details
- ISBN: 9781452251943 (electronic bk.)
- ISBN: 1452251940 (electronic bk.)
- Physical Description: 1 online resource (313 p.)
- Publisher: Thousand Oaks : SAGE Publications, 2000.
Content descriptions
| General Note: | Multi-User. CatMonthString:jan.13 CatBulkString:jan.03.13 |
| Bibliography, etc. Note: | Includes bibliographical references and indexes. |
| Source of Description Note: | Description based on online resource; title from PDF title page (Ebsco, viewed October 10, 2012). |
Search for related items by subject
| Subject: | Public opinion polls. Mass media and public opinion. Public opinion. Public opinion polls. SOCIAL SCIENCE / General Mass media and public opinion. Public opinion. |
| Genre: | Electronic books. |
