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Interfirm networks theory, strategy, and behavior
E-book
E-book
| Publisher: | Bingley : Emerald Group Pub., c2011. |
| ISBN: | 9781780520254 (electronic bk.) |
| Phys. Desc.: | 1 online resource (xiii, 478 p.) |
| Electronic resource: | Click to view at NVIT |
Business-to-business brand management theory, research and executive case study exercises
E-book
E-book
| Publisher: | Bingley, UK : JAI Press, 2009. |
| ISBN: | 9781848556713 (electronic bk.) |
| Phys. Desc.: | 1 online resource (xi, 489 pages) : illustrations. |
| Electronic resource: | Click to view at NVIT |
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
E-book
E-book
| Publisher: | Bingley : Emerald, 2009. |
| ISBN: | 9781849506045 (electronic bk.) |
| Edition: | 1st ed. |
| Phys. Desc.: | 1 online resource (xv, 308 p.) : ill. |
| Electronic resource: | Click to view at NVIT |
Creating and managing superior customer value
E-book
E-book
| Publisher: | [Bingley, Eng.] : Emerald JAI, 2008. |
| ISBN: | 9781848551732 (electronic bk.) |
| Phys. Desc.: | 1 online resource (ix, 477 p.) : ill. |
| Electronic resource: | Click to view at NVIT |
