Tourism-marketing performance metrics and usefulness auditing of destination websites
Record details
- ISBN: 9781849509015 (electronic bk.)
- ISBN: 1849509018 (electronic bk.)
- ISBN: 9781849509008
- ISBN: 184950900X
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Physical Description:
electronic resource
remote
1 online resource (xiv, 163 p.) - Edition: 1st ed.
- Publisher: Bingley : Emerald, 2010.
Content descriptions
General Note: | CatMonthString:jan.13 Multi-User. CatBulkString:jan.03.13 |
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Tourism advertising and marketing performance metrics / Arch G. Woodside -- Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey -- Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang -- Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc -- Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals -- Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside -- Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aimée C. Kaandorp -- Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang. |
Source of Description Note: | Description based on print version record. |
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Genre: | Electronic books. Electronic books. |