E-book
Communication and PR from a cross-cultural standpoint practical and methodological issues
Record details
- ISBN: 9783035303520 (electronic bk.)
- ISBN: 3035303525 (electronic bk.)
- ISBN: 9789052018775
- ISBN: 9052018774
-
Physical Description:
electronic resource
remote
1 online resource. - Publisher: Bruxelles ; New York : Peter Lang, c2012.
Content descriptions
| General Note: | CatBulkString:jan.10.13 Multi-User. CatMonthString:jan.13 |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction; PART I. PEOPLE AND CULTURES: LOOKING BEYOND NATIONALITY IN MULTICULTURAL SETTINGS; CHAPTER 1. Beyond Stereotypes: Utilising a Generic Competency Approach to Develop Intercultural Effectiveness; CHAPTER 2. Cultures, Identities and Meanings in Intercultural Encounters: a Semiopragmatics Approach to Cross-Cultural Team-Building; CHAPTER 3. Practical Issues in Cross-Cultural Research Projects; PART II. OBSERVING EMERGING FORMS IN MULTICULTURAL CONTEXTS: TOWARDS A QUALITATIVE APPROACH IN CROSS-CULTURAL RESEARCH |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Subject: | Public relations -- Cross-cultural studies Public relations POLITICAL SCIENCE / Globalization Intercultural communication Intercultural communication |
| Genre: | Cross-cultural studies. Electronic books. Electronic books. |
