Managing product innovation
Record details
- ISBN: 9780080458724 (electronic bk.)
- ISBN: 0080458726 (electronic bk.)
- ISBN: 9781849503112 (electronic bk.)
- ISBN: 1849503117 (electronic bk.)
- ISBN: 0762311592 (Cloth)
- ISBN: 0762311590 (hbk.)
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Physical Description:
electronic resource
remote
1 online resource (xiii, 780 p.) : ill. - Publisher: Amsterdam ; Oxford : Elsevier JAI, 2005.
Content descriptions
General Note: | Multi-User. CatMonthString:jan.13 CatBulkString:jan.03.13 |
Bibliography, etc. Note: | Includes bibliographical references. |
Formatted Contents Note: | Organizing interactive product development / Fredrik von Corswant -- Co-creating successful new industrial networks and products / Magnar Forbord -- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira -- Life-cycle perspective in the measurement of new product development performance / Petri Suomala -- Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens -- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | New products -- Management Production & quality control management Business and Management New products -- Management Business & Economics -- Marketing -- General |
Genre: | Electronic books. |