The pursuit of new product development the business development process
Record details
- ISBN: 9780750679930
- ISBN: 075067993X
- ISBN: 9780080468327 (electronic bk.)
- ISBN: 0080468322 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (xii, 512 p.) : ill. - Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2007.
Content descriptions
General Note: | CatBulkString:jan.03.13 CatMonthString:jan.13 Multi-User. Includes index. |
Formatted Contents Note: | Chapter 1: The Business Objective -- Chapter 2: Market Opportunity -- Chapter 3: The Business Concept the New Product -- Chapter 4: The Product and Business Plan -- Chapter 5: Justifying a Program: The Accounting Viewpoint -- Chapter 6: Starting Out -- Chapter 7: Executing the Plan -- Chapter 8: Manufacturing Development -- Chapter 9: The Prelaunch Checklist -- Chapter 10: The Product Launch -- Chapter 11: The Pursuit and Product Management -- Chapter 12: Business Development Records Format. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | Product management BUSINESS & ECONOMICS -- Development -- Business Development Productiewijze Marketing New products New products Productontwikkeling Product management |
Genre: | Electronic books. |