The Graphic Design Reader features over 50 captivating essays covering an interesting panorama of design issues, as well as dozens of fascinating interviews and candid observations with the master designers who played a key role in shaping the identity, image, and formation of contemporary design. From the lost art of show-card writing and the tumultuous days of guerilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a.
Cover Page; Halftitle; Title Page; Copyright; Contents; Dedication; Acknowledgments; Read Me Introduction; Introduction; Section I; The Me Too Generation; History Lite; The Underground Mainstream; This is not a Library; You've got Spam; Cheapskate Design; Hate Thy Enemy; G. I. Fritz; Section II; Ice Cream and Hot Issues; Hard Cover Sex; Presidential Caricature: Ritual Mutilation; More Than Wham! Bang! Boom!: The Art and Design of Comics Lettering; Shock of the Vile; Look Away, Dixieland; The Inner City Mother Goose; The Teen Magazine Fame Machine; For 100,000 Good Men